A substantial proportion of cancers and other chronic non-communicable diseases can be influenced by modifiable health behaviours such as smoking, drinking and being overweight. Raising public awareness of such risk factors is a crucial first step towards encouraging behaviour change towards a better quality of life. Our research examines people’s responses to risk factor information, such as what level of risk factor exposure they think is dangerous and how they respond to ambiguous risk information, where risk information may be incomplete or inconsistent.
- Dwan, C. Miles A. The role of attitude and attitude ambivalence in acceptance of the cancer risk associated with red meat. Health Risk and Society (2018) 20: 147-162